MaxMara Fashion Group

A Marella moment

MaxMara Fashion Group commissioned Blondie to launch a new digital flagship for Marella, a younger, edgier label of the group. We thought of this platform as more than a eCommerce, creating ‘Marella Moments’ where the audience can connect with the brand’s lifestyle, editorial and social content. This content doesn’t only live on the homepage but is disseminated throughout the digital experience, for products to always be displayed in context with curated stories.

Beyond the site’s design and strategy, Blondie oversaw the general brand aesthetic from shooting the collections and still life on the site to curate the social media content with Marella.