The crown jewel of Shiseido

In Shiseido’s president own words, Clé de Peau Beauté is the crown jewel of the group.
For its first ever eCommerce in China, the brand asked Blondie to design a digital flagship that would work in synergy with its Tmall, WeChat and Weibo platforms.
Product pages work as a mini-sites in which social content is integrated at their core.
We shot 30 videos of the most iconic and best selling products that fits right in the product pages, complimenting the science and craftsmanship behind each product.

On launching the site, Blondie was offered the digital creative direction of Clé de Peau Beauté in China extending our collaboration beyond the eCommerce to oversee the brand’s daily digital operations.