Play with your knot

The Silk Knots app, now in its third version, is so far our most ambitious project for Hermès. The app, aimed at a newer generation of Hermès customers, present them with knots they can do with their scarves. It also showcases a highlight of the collection . To express Hermès playful spirit, unexpected “luck cards” interupt the users’ visit. A new feature also allows users to “bump” their phones with another and reveal knots for two, whith films playing across two screens simultaneously. Awarded ‘Best in Show’ by W3.